Promotion of another brand from Brown-Forman portfolio. This time indoor.
Prague 5.4.2015: Czech-Slovak sales promotion agency Sales House continues in successful cooperation with the company Brown-Forman, this time implementing active instore promotional activities on the chain HyperAlbert across the country. Hostesses proactively support sales of Bacardi brand through hardsell and highlight the ongoing consumer contest with accompanying gifts.
Sales House agency collaborated with Brown-Forman in the past on several other activities, such as introduction of the Martini Royale drink in the on-trade premises in the past year or tasting of selected brands (Sekt Martini, Bacardi Oakheart and Jack Daniel's Honey) in retail chains in spring 2014.