ADIDAS RUNNERS Women Activation

In September, we realized "WHO SAID GIRLS CAN´T RACE #WSGCR" event. Our task was to raise awareness among women about the adidas Runners Prague community, to bring new women to the AR and to select 10 women who will be preparing under the leadership of coaches for their first half marathon.This supportive activity was the opportunity to train with a professional coach, to try yoga lessons and to have experts in the classroom.

Client: adidas

Timing: September 2017

Category: Promotion & Event Marketing

Location: CZ