SSI

adidas BRAND campaign

On the occasion of the World Cup in South Africa, our agency organized a communication brand campaign for adidas SK. adidas is the official partner of the World Cup, FIFA and the Slovak Football Federation, and the Slovak Republic has qualified as one of the best players in the world ...
The campaign called "Our team needs your support" has been communicated in three consecutive waves: mobilizing fans of Slovak football, choosing and rewarding for the best fans.
The recruitment of fans to the consumer competition in order to win tickets to JAR was on social networks but also on the streets of Slovak cities. The main prize was a ticket with accommodation and tickets for soccer at the 2010 MS Cup for two people!

 

Client: adidas SK

Timing: May - June 2010

Category: Promotion & Event Marketing

Location: SK

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