Prague 22th April, 2014 : After a successful cooperation realized last year, when the Czech-Slovak sales promotion agency Sales House Ltd. presented one of the brands of Brown-Forman in the form of mixed drink Martini Royale on the on-trade premises, now the agency took the tastings of selected brands in retail chains. There were three key brands of Brown-Forman: Martini Sekt, Bacardi Oakheart and Jack Daniel's Honey. Tastings took place gradually from February to April this year in selected Makro stores in the Czech Republic and Globus chain. During the 54 promodays were addressed more than 14,000 visitors and over 8500 tasted the product, which is almost 60%.
"The goal of all events was an active support for selected products of company Brown-Forman enriched by tastings. The presentation was evaluated very positively by customers. We succeeded and met or exceeded all set sales targets," said Petra Teiralová, New Business Director Sales House Ltd.