Sales House won tender of Staropramen Brewery

Czech-Slovak sales promotion agency Sales House won the tender to provide merchandising services for Staropramen Brewery on the modern retail market in the Czech Republic. Cooperation starts in February 2015 and the main tasks of the agency will include the correct display of beers and beverages from the company's portfolio, display of promotional materials and implementation of campaigns or promotions on the sales area. The agency will provide these activities for major brand companies - Staropramen and Braník, which is the best selling beer in retail, or regional Ostravar and also Belgian premium lager Stella Artois.



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